The 12 Best Roadmap Tools for Product Managers in 2023

Putting together a product roadmap? Here are some software tools that can help.

Here are the 12 best product roadmap software tools in 2023

• Savio — A lightweight solution with powerful feature request tracking and prioritization. The only tool that lets you easily build evidence-based roadmaps.
• Aha! — Lets you add on digital collaboration tools and issue-tracking functionality.
• ProductPlan — Offers many different styles and templates.
• Productboard — A modern roadmap software tool with robust feature request tracking.
• ProdPad — A product management platform with basic Now/Next/Later roadmaps.
• Asana — a popular project management tool that can double as a roadmapping software tool.
• Monday — A project management ecosystem with a dev tool that supports roadmapping.
• Wrike — A project management tool with roadmapping functionality.
• SharpCloud — A roadmapping tool aimed at transportation, aerospace, and government sectors.
• Airfocus — A project management platform with feedback and roadmapping features.
• Jira — A feature-rich development tool that has roadmapping functionality.
• Trello — A Kanban board software tool that you can use as a lightweight roadmap tool.

Product roadmap software tools generate visual product roadmaps. They make it easy for you to prioritize features from your backlog and produce roadmap documents you can share with your team. With a product roadmap app, you can:

• Figure out the right features to build first
• Communicate your product plans with your teams and create alignment
• Keep your customers engaged with your product

The tough part is choosing a roadmap tool. Which one’s the best fit for your team and product?

This helps you figure that out. Below you’ll find a thorough guide on the top product roadmap tools on the market right now, including their key features, main integrations, pros and cons, and pricing plans.

Note: Savio helps B2B SaaS Customer Success, Product, and Sales teams organize and prioritize product feedback and feature requests. Learn more about Savio here.

The best roadmap tools

There are many software tools you could use for visualizing your product plans, but some stand out from the pack with their specialized functionalities and design. Here are the roadmap tools I think are currently killing it.

1. Savio

Here’s an example of a roadmap built in Savio.

The hardest part of roadmapping is deciding—and agreeing on—what to build. Savio makes prioritizing easy by connecting features to your customer feedback and requests. We call this an “evidence-based” roadmap because we let you display relevant customer data right on the roadmap.

For example, you can display the number of requests each feature has gotten, the cumulative MRR of all the customers that asked for the feature, or even the cumulative opportunity revenue for each feature. These data are pulled directly from your customer source of truth and provide you the context you need to choose the highest-impact features.

Savio’s roadmap lets you display customer feedback data. In this example, we’ve displayed cumulative MRR for each feature, opportunity revenue, priority, and the number of customer requests for each feature.

Not only that, you can easily justify your product decisions to stakeholders. Why did you choose to put that feature on the roadmap? Because we’re focusing on Churn this quarter, and those are the features most requested by churned customers.

Our roadmaps are designed to make it easy to identify the best features to prioritize, and then pitch them to your stakeholders using data.

Key features

• Customizable. You can make Savio’s roadmaps public or private. You can decide which features to put on, which feedback to include, and which customer data to display.
• Displays customer data. Our roadmaps showcase not the features you’re planning to build, but also relevant customer data: MRR, opportunity revenue, status, priority—whatever you like. This concrete evidence lets you easily justify product decisions to stakeholders.
• Feedback collection. Savio centralizes product feedback from your customer-facing teams. The feature requests and feedback they collect drive your product decisions and roadmap.
• Accommodates your style of prioritization. There are lots of different prioritization frameworks out there—MoSCoW, RICE, Kano, etc. Savio’s designed to let you use whatever model you like best.
• Connects to development tools. Roadmapping is just one piece. Once you’ve made your roadmap, Savio integrates with development tools so you can automate your workflow.
• Follow-up with customers. After you build your new feature, Savio lets you follow up with the customers that asked for those features to close the feedback loop. Send personalized close-the-loop emails and get credit for listening.

Integrations

Savio can connect to all the tools your frontline teams use. Integrations include Intercom, Zendesk, Help Scout, Salesforce, Hubspot CRM, and Slack. We’ve also got a Chrome extension, which makes it easy to collect feature requests from any app. Or, encourage your customers to send feedback to your Savio vault using the public voting board. Finally, we’ve got an API to connect to your feedback programmatically.

Pros

• Painless product meetings. You can use data to justify your product decisions which makes it easier to agree on what to build.
• Customer-centricity. Connect your roadmap with your customer feedback and feature request backlog so you gain visibility into what your customers want.
• Customizable. Include the features you want and exclude the ones you don’t, depending on your audience.
• Segmentation. Prioritize features based on what different customer segments want—Enterprise clients, churned customers, prospects, and more.
• Easy to build. You can build a roadmap from your feature request list in minutes.

Cons

• Savio currently only offers roadmaps in Kanban-style
• Multilingual support is not available

Price

Savio's starting price stands at $39 per month for the first admin and $23 per month for extra editors. Note: Our pricing might have changed since we wrote this—check out the current pricing and plans here.

Learn more: Schedule a demo or take it for a test drive—try Savio for free.

2. Aha!

Here’s an example of an Aha! roadmap.

Aha! Offers several different product management tools organized into four core products:

• Aha! Roadmaps. This tool helps you build and share visual product roadmaps.
• Aha! Ideas. This is a feature voting board tool that collects product suggestions and feature requests.
• Aha! Create. This is a set of collaboration tools, including a digital notebook and a whiteboard. It’s aimed at Product teams.
• Aha! Develop. This tool helps you coordinate your product development processes; it’s comparable to Jira.

Aha!’s roadmapping tool is very sophisticated. In the conversation around whether or not roadmaps should be high-level planning documents or detailed release plans, Aha! Leans towards the latter.

Key features

• Connects to your feedback portal which lets you crowdsource feature ideas
• Choose between different roadmap styles, like Gantt charts and Kanban-style boards
• Create detailed plans with specific dates and assign team members
• Accommodates several prioritization frameworks, including Value vs. Complexity and Weighted Scoring

Integrations

Aha! offers integrations with Jira, Azure DevOps, GitHub, Pivotal, Rally, GitLab, Redmine, FogBugz, and Bugzilla. Additionally, it connects with its own product development tool.

Pros

• Comes pre-loaded with several different types of templates
• Several different modules let you select the functionality you need
• You can use customer feedback to make product decisions
• You can share your product roadmaps with your team and other stakeholders

Cons

• The tool is complex and may take some time for teams to learn
• You can segment your customers, but only on a few dimensions
• The customer feedback portal isn’t set up to minimize bias in customer feedback
• It only really offers very detailed feature-based roadmaps that are almost release plans
• It’s not the best tool for higher-level strategic roadmaps

Alternatives: 7 Alternatives to Aha!’s Roadmapping Tool

Pricing

Aha! pricing is organized by module. You would need both the Roadmaps and Ideas modules to collect feature requests and prioritize them to a visual roadmap. Roadmaps starts at $59 per user per month; Ideas starts at $39 per user per month. Learn more about Aha! pricing and plans here.

Learn more: Aha! vs. Savio

3. ProductPlan

Here’s an example of an Aha! roadmap.

ProductPlan is designed for building roadmaps across many different industries. Unlike many other product management software tools, it doesn’t let you collect feedback from customers. But it does let you add new features, rank them in order of priority, and then arrange them to form a visual roadmap.

You can then share this roadmap with your stakeholders either publicly or privately.

Key features

• A wide array of different templates
• Lots of roadmap design elements like swimlanes, milestones, and goals
• Prioritize features based on value and effort scores
• View your feature list in a table format
• Flexible permission settings let you collaborate with your team

Integrations

ProductPlan integrates with Jira, GitHub, Microsoft Team, Vimeo, Confluence, and Slack, among others.

Pros

• Good user interface and graphics
• A number of different roadmap templates and views
• Minimal training is required to use it
• Outstanding customer support
• You can make roadmaps public or private

Cons

• You can only prioritize features based on value and effort—it doesn’t support other prioritization frameworks
• You can’t easily connect your product vision, strategy, and roadmap
• You can’t close the feedback loop with customers
• It’s costly for the limited features that it provides
• It’s designed to be useful across industries, but that means it’s not necessarily designed for teams building software products

Alternatives: 7 ProductPlan Alternatives for Roadmapping

Pricing

ProductPlan pricing starts at $39 per editor per month for the basic features. Learn more about ProductPlan pricing plans here.

Learn more: ProductPlan vs. Aha!

4. Productboard

Here’s an example of a public Productboard roadmap.

Productboard is a suite of tools that help understand customer needs and build roadmaps. Like Savio, it can connect your customer feedback to your prioritization process to your visual roadmap document.

Key features

• Centralized repository for your customer feedback
• Public feedback portal and voting board
• Visually prioritize the features that support your objectives
• Create visual roadmaps that you can share with your team

Integrations

Integrates with Slack, Microsoft Teams, Confluence, GitHub, Salesforce, Intercom, Zendesk, Gong, and more.

Pros

• You can centralize your feedback from multiple applications
• You can segment based on geography, industry, and market size
• You can inform customers about new feature additions with automated emails
• You can choose from a variety of roadmap templates

Cons

• You can’t segment by useful dimensions like MRR or opportunity revenue
• The public feedback portal can is set up in a way that introduces bias into your feedback
• You can’t personalize the notification emails that go to your customers

Alternatives: Save $4,800 Annually with these Productboard Alternatives

Pricing

Productboard plans begin at $20 per user per month, but if you want to use your own prioritization framework or score, or get the voting board, it’s $80 per maker per month. Learn more about Productboard’s pricing plans here.

Learn more: Productboard vs. ProductPlan

5. ProdPad

Here’s an example of a ProdPad roadmap.

ProdPad is a suite of product management tools that includes visual roadmaps. It lets you collect feedback and feature requests and centralize them into an idea backlog. Then you can prioritize them based on impact and effort, and create visual roadmaps to articulate your product strategy to stakeholders.

ProdPad provides a single straightforward Kanban board-style Now/Next/Later roadmap tool. You can make it public, private, or restrict access to certain individuals. Just note that it’s basic—it lacks more advanced features and customization options.

Key features

• Roadmaps module for Now/Next/Later roadmaps
• Ideas backlog portal
• Scoring for impact and effort
• Prioritization using the value vs impact framework
• AI assistance contributes to highlighting potential product ideas
• Connect roadmap with objective and key results (OKR) framework

Integrations

ProdPad integrates with Jira, Azure DevOps, Rally, Pivotal Tracker, Slack, Intercom, and Salesforce among others. It also offers a Chrome extension, a Zapier integration, and provides an API for connecting to other tools.

Pros

• You can centralize your customer feedback from various channels
• You can link product roadmap to customer feedback and product ideas
• You can tie your roadmap to your product strategy
• It’s compatible with numerous development tools

Cons

• The prioritization process is rudimentary, relying solely on impact and effort scores
• You can’t segment feature requests to understand what specific types of customers want
• You can’t send personalized close-the-loop messages when you build new features
• You can’t configure the voting portal to hide vote counts or randomize order to minimize bias
• There isn’t a straightforward method to follow up with customers when their requested features are developed

Alternatives: Top 12 ProdPad Alternatives to Create Better Software

Pricing

ProdPad has three modules—Roadmaps, Ideas, and Feedback. They each have two levels: Essentials ($24 per month per editor) and Advanced ($36 per month per editor). Learn more about ProdPad pricing here.

Learn more: ProdPad vs. Productboard

6. Asana

Here’s an example of a roadmap built using Asana.

Asana is a powerful, web-based project management system designed to facilitate team collaboration and task management. It combines elements of project management, file storage, and collaboration, and it enables teams to manage their work and tasks in a single platform.

Asana's primary goal is to improve team productivity by breaking projects down into manageable tasks, where each member can have clear visibility of their responsibilities and deadlines. While Asana isn’t a purpose-built product roadmapping tool, you can use it to build product roadmaps.

Key features

• Task and project management collaboration tools
• Several visualization views including timeline, list, Kanban, and Gantt charts
• Team members can like, share, comment, and respond to updates and notifications
• Users can create custom fields to track data that are specific to their project, team, or organization

Integrations

Asana integrates with a wide variety of applications including Slack, Microsoft Teams, Google Drive, Dropbox, Harvest, and more. They also offer an API, allowing you to build your own custom integrations.

Pros

• A clean and intuitive interface
• It connects with your task management system
• Can accommodate a number of project management styles and workflows
• Excellent for facilitating team collaboration with features like in-app commenting, file attachments, and task followers

Cons

• It’s not easy to collect customer feedback and attach it to your roadmap
• There’s no functionality for prioritizing feature requests
• You can’t segment your features by customer data
• You can’t easily make your roadmap public or available to customers
• You can’t easily connect your product roadmap to your development workflows

Pricing

Asana starts with a free plan. If you need automated workflows, it’s $10.99 per user per month. For advanced workflows, it’s $24.99.

7. Monday

Here’s an example of a Monday.com roadmap.

Monday.com offers a variety of productivity and project management tools. It streamlines team collaboration and workflow tracking and has an intuitive, and user-friendly design. Monday is versatile and their “dev” product can be used to collect feedback and create product roadmaps.

Key features

• Several different timeline views
• Workflow automations
• Sprint planning
• Bug tracking
• Feedback management

Integrations

Monday.com integrates with a multitude of other software including Slack, Zapier, Jira, Microsoft Teams, and more. You can also use Savio to track feature requests from your Monday CRM.

Pros

• Great for task management
• Connects to your release plan
• Automations help streamline product workflows
• Can accommodate a number of different dev processes—Kanban, Scrum, Waterfall, etc.

Cons

• No public voting board functionality
• Difficult to pull in customer feedback from other tools, like Intercom
• You can’t segment feature requests by customer attributes like MRR
• Doesn’t easily let you score features by priority
• You can’t send personalized close-the-loop emails to customers

Pricing

Monday dev starts at $9 per seat per month and goes up to $20 per seat per month. There’s also a custom Enterprise plan.

8. Wrike

Here’s an example of a roadmap built using Wrike.

Wrike is a versatile project management and collaboration platform designed to streamline workflows and improve productivity for teams of all sizes. It provides a centralized workspace where teams can track deadlines, prioritize tasks, view project progress in real-time, and collaborate efficiently.

Wrike's flexible and customizable approach makes it useful for a number of different industries. And yes, you can use it to build a product roadmap.

Key features

• Task management features
• Communication and collaboration tools
• Several views, including Kanban, Gantt charts, and list view

Integrations

Wrike provides extensive integration capabilities, including Salesforce, Slack, Teams, Dropbox, HubSpot, and Jira.

Pros

• Automations help to streamline workflows
• Great tools for managing projects and tasks
• Tons of options and features for collaboration
• Flexible ways to view your roadmap and several different views

Cons

• It doesn’t include a feedback repository to store customer feedback
• It’s not easy to use it to prioritize features and decide what to build next
• Roadmaps would have to be internal—you can’t easily share them publicly
• You can’t easily close the loop with customers when you build what they ask for

Pricing

The team plan starts at $9.80 per user per month.

9. SharpCloud

Here’s an example of a roadmap built using SharpCloud.

SharpCloud is a robust, interactive, data-driven software solution designed for portfolio roadmapping. It’s especially well-used for industries like construction, rail and transport, and government, although it can also accommodate software development processes.

Key features

• Visualizations and graphics to build flexible roadmaps
• Connect with your data sources to build those into your roadmap
• Collect new feature suggestions from internal team members
• Advanced filters to segment features by data

Integrations

SharpCloud connects to over 190 integrations, including tools like Microsoft Office, SharePoint, Jira, Salesforce, and Power BI.

Pros

• It’s very easy to customize
• It offers a robust set of tools for strategic planning
• The platform fosters team collaboration in real-time
• You can outsource your prioritization with their roadmapping as a service option
• The visual storytelling approach is powerful and complex data easier to understand

Cons

• The user interface is limited
• You can’t easily filter new features by customer segment
• You can’t collect feedback or feature ideas from your customers
• It doesn’t easily accommodate a variety of prioritization frameworks
• You can’t easily close the loop with personalized messages to customers
• It’s not designed for SaaS companies and so is missing some key functionality

Pricing

SharpCloud provides an Online User Free plan with limited functions. The first paid plan starts at $99 per user per month.

10. Airfocus

Here’s an example of a roadmap from Airfocus.

Airfocus is a product management platform that lets you gather feedback, rank feature suggestions, and synchronize teams. It helps product teams prioritize their projects and build roadmaps.

Key features

• Collect customer feedback
• Prioritize based on value and effort
• Build roadmaps with Kanban boards or timeline views
• Present public roadmaps as Now/Next/Later boards

Integrations

Airfocus integrates seamlessly with a multitude of popular tools, including Jira, Trello, Asana, Shortcut, and Azure DevOps among others.

Pros

• Collaborate easily with your teams
• Prioritize features using value and effort scores
• Allows you to connect customer feedback to your product roadmap
• A number of different template options give you choices for how to display your roadmap

Cons

• Not easy to prioritize using other frameworks beyond Effort vs. Value
• You can’t minimize voting board bias by hiding vote counts or randomizing order
• You can’t display customer feedback data on your internal roadmaps
• You can’t send personalized close-the-loop-emails from the tool

Pricing

Airfocus starts at $19 per editor per month with a minimum of 5 editors.

11. Jira

Here’s an example of a roadmap from Jira. Source.

Jira is best known as a development tool, but it also has some functionality useful to product teams. They launched roadmaps in 2018.

Key Features

• Timeline view lets you visualize your features across time
• Makes it possible to organize by team and see dependencies
• Lets you plan features based on team capacity
• Offers scenario planning (on advanced plans)
• Filters show different versions to different groups of stakeholders

Integrations

Jira integrates with a ton of software, including Slack, Trello, Microsoft Teams, and Google Workspace, as well as with most of the software listed in this article. Savio also has an integration with Jira.

Pros

• Great for teams building with agile frameworks like Scrum and Kanban
• Focuses on timeline views that allow everyone to see what initiatives are due, when
• Integrates easily with your development teams and their workflows

Related: Should You Use Jira to Track Feature Requests?

Cons

• It’s not easy to prioritize features in Jira using customer feedback data
• It’s not easy to bring feature requests in from your frontline-facing team
• You can’t easily use Jira roadmaps for external stakeholders like your customers
• You can’t display customer data on your roadmaps to justify your product decisions
• You can’t send personalized close-the-loop emails from Jira to follow up with customers

Pricing

Jira has a number of different plans starting at $7.75 per user per month.

12. Trello

Here’s an example of a roadmap assembled in Trello. Get this template here.

Trello is a widely-used, web-based project management tool that offers a visual and collaborative approach to organizing and managing tasks. With a simple and intuitive interface, Trello provides teams with a flexible and efficient platform to track projects, assign tasks, and collaborate in real-time.

Trello isn’t specifically a roadmapping tool, but its Kanban-board style lends itself well to roadmapping.

Related: The Best Way to Track Feature Requests in Trello

Key features

• You can collaborate with teammates using comments
• Trello's visual boards let you organize features by status
• You can assign due dates to features, add files, and include checklists
• Supports many views including Kanban, table, calendar, timeline, and a map view

Integrations

Trello has many integrations, including with Slack, Jira, Dropbox, and Salesforce among many others.

Pros

• Great user interface
• You can keep your roadmap board private or make it public
• You can use automations to streamline your roadmap workflows
• Cards and lists allow for easy tracking of tasks through their different stages

Cons

• You can’t easily centralize feature requests from your customer-facing teams
• You can’t augment your feature cards with customer data from your support tool or CRM
• It doesn’t support any of the most common feature prioritization frameworks
• You can’t display customer data on your roadmap to provide context for decisions
• You can’t easily send personalized close-the-loop follow-up emails

Pricing

Trello has a free plan, but paid plans start at $5 per user per month. To manage a public roadmap, you’d need the Enterprise plan at $17.50 per user per month.

Learn more: Savio vs. Trello for Feature Request Tracking

Why use roadmap tools?

Creating and sharing product roadmaps is crucial for three main reasons:

1. Team synergy. A well-articulated product roadmap enables better collaboration within your team. When plans are communicated clearly, Sales teams know what products to push, Marketing can design targeted content, developers understand what they need to build, and Support teams know the kind of assistance they might need to provide.

2. Context. Roadmaps, especially when they display customer feedback data, offer stakeholders visibility into the Product team’s decision-making process. It can help you explain priorities and contribute to constructive conversations around product planning.

3. Customer loyalty. Sharing product roadmaps with customers shows them that you care about their feedback. If customers can see a requested feature in the pipeline, it may deter them from switching to a competitor (better retention, less churn). Similarly, prospective customers might be more inclined to purchase if they see desirable features in the roadmap.

Savio's roadmap is among the few that explicitly present feedback data. It helps you turn your customer feedback data into a better product.

Note: Savio helps B2B SaaS Customer Success, Product, and Sales teams organize and prioritize product feedback and feature requests. Learn more about Savio here.

More resources

Looking to learn more about roadmapping? Here are deep dives into various aspects of the product planning process.

• The Ultimate Guide to Product Roadmaps
• What Information Goes on a Product Roadmap?
• Roadmap Design Elements: Best Practices
• How to put your roadmap together

Last Updated: 2023-05-26

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