The 29+ Best Customer Feedback Tools for SaaS in 2024

You need to build a product and provide an experience your customers like if you want to be successful. It’s as simple as that.

And figuring out what your customers like isn’t as complex as you think. You just need the right tool.

For SaaS companies, maintaining customer loyalty is vital for long-term success. NPS surveys provide valuable insights into customer experiences and areas for improvement, helping businesses retain customers and enhance their products and services.

Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction by asking customers how likely they are to recommend your product or service to others. The score is calculated based on the responses, ranging from -100 to 100, with higher scores indicating greater customer loyalty.

But there are a lot of tools out there. We’ve made a list of the best ones divided into three categories.

• Best NPS Software
• Best General Survey Software
• Product Feedback Management Tools

The first category is specifically for people interested primarily in customer experience as measured by the net promoter score (NPS) framework. Use these if you’re looking to get a sense of your customer’s loyalty and sentiment towards your product.

The second category is more general survey software—these can be used for NPS or for gleaning other information from your customers. These are best if you want to solicit information from your customers about several different topics.

The third category includes tools that are specifically aimed at collecting and analyzing feature requests. It’s for companies that want to use customer feedback to prioritize feature requests.

Note: If it's hard to organize and use product feedback to drive your Roadmap, take a look at Savio. Savio helps you centralize, organize, and prioritize product feedback from your GTM team, by integrating with Slack, HubSpot, Intercom, Zendesk, SFDC, Help Scout, and more.

Use this list to make an informed decision about your customer feedback tools.

Get in touch and let us know your favorite or if we’re missing one!

Best NPS Software

These are the best software applications for companies looking to use the NPS framework to measure customer satisfaction:

• Delighted
• AskNicely
• Retently
• Wootric
• Satismeter
• Promoter.io
• Client Heartbeat
• Nicereply

Read on for the details!

Delighted

Delighted is an online survey tool that provides an easy way to consistently measure your net promoter score. It’s powered by an AI that samples your customers at a regular rate so that you get a steady stream of responses. Key features include question piping, random sampling, and multi-channel collection.

Advantages:

• User-friendly
• Good analytics
• Lots of integrations

Disadvantages:

• Limited reporting
• Doesn’t allow you to keep track of and organize feature requests easily

How much does Delighted cost? The starter “Premium” plan is $224/m for 5 projects and 10,000 surveys to send. For more features, the “Premium Plus” plan is $449/m, which gets you 7 projects and 20,000 surveys. There’s also a free plan with limited features.

Overall: Delighted is ideal for finding out what your customers think about you—whether they had a good experience or not. It’s sleek, but pricey.

AskNicely

AskNicely is a cloud-based online survey platform that lets companies collect customer experience ratings and feedback based on NPS. It’s aimed at firms with large service-oriented teams. Key features include live reports, real-time leaderboards of service personnel scores, and automated responses.

Advantages:

• Allows you to capture feedback on an ongoing basis or after specific events
• Allows you to track NPS by product, channel, and segment
• Data is easily shared in reports and on dashboards

Disadvantages:

• Doesn’t allow you to customize NPS scoring
• Not great for providing an NPS at an account level
• The filters in analytics are limited and work only on predefined variables

How much does AskNicely cost? AskNicely doesn’t share their pricing; you have to book a demo to find it. Our search uncovered that AskNicely costs $199/m for their professional plan, which gets you 5,000 surveys a month. There is no free trial.

Overall: AskNicely is ideal for service-oriented companies that have large teams of customer service representatives.

Retently

Retently is an customer experience management platform. It provides a large number of built-in survey templates featuring targeted questions, like NPS, customer satisfaction (CSAT), customer effort score (CES), and more. It also supports multi-channel surveys, helping you reach a wider audience. Key features include audience segmentation, several integrations, and survey customization.

Advantages:

• It supports a number of messaging apps, including Slack
• It enables you easily to A/B test subject lines, maximizing survey response rates
• It’s easy to automate using workflows and webhooks

How much does Retently cost? The starter “Basic” plan is $25/m, which gives you 12,000 surveys over 4 campaigns a year. The premium “Pro” plan is $149/m, which gets you 5,000 surveys, with 5 survey campaigns per month and 5 seats. Finally, the “Ultimate 10” plan gets you 10,000 surveys with 10 campaigns and 10 seats per month.

Overall: a solid, easy-to-use customer experience platform.

Wootric

Wootric is an NPS survey platform that helps users understand the customer journey. It allows you to quantify the customer experience at key points in the customer lifecycle. Key features include advanced data analysis and machine learning techniques, the ability to analyze customer sentiment in real time, and customization of surveys.

Advantages:

• Allows customization of timing of surveys and sampling
• Allows segmentation of customers with tags to draw more detailed insights
• It’s simple and easy to use

Disadvantages:

• It’s not easy to compare current data with previous data
• Limited records; not great for large numbers of results (over 1,500)
• The mobile version is weak

How much does Wootric cost? Pricing details are not available on Wootric’s website, but we did some digging. Wootric costs $249/m for the “Pro” plan, and there is a “Enterprise” plan with a custom price. There is also a free plan with limited features, and a free trial of the “Pro” plan.

Overall: Wootric is great for customer-centric companies looking to scale up their customer experience.

Satismeter

Satismeter is a survey platform based on the NPS framework. It’s for mobile and web application developers to assess user and customer experience. Key features include a number of native integrations, survey templates, and the ability to easily follow-up with unhappy users.

Advantages:

• You’re billed based on number of surveys received, not sent
• Easy integration
• Great help desk

Disadvantages:

• Limited ability to tweak questions on surveys
• Limited survey management capabilities
• No workflows or automation available

How much does Satismeter cost? Satismeter’s starter “Startup” plan is $49/m, which gets you 300 responses. Their plans go up from there to the premium “Business” plan is $299/m, which gets you 10,000 responses. They also have a custom “Enterprise” plan and free trials on all plans.

Overall: Satismeter is a simple NPS tool that’s great for SaaS and eCommerce startups that need a lightweight tool to assess customer experience.

Promoter.io

Promoter.io is a powerful survey tool that uses the NPS framework to measure customer loyalty and sentiment. It distinguishes itself with its easy-to-use design, high response rates, and multi-channel reach. Key features include real-time text analytics, powerful analytics, and reporting.

Advantages:

• Allows you to use survey logic to send instant, delayed, or recurring surveys
• Supports surveys in 27 languages
• Enables audience segmentation for deeper insights

Disadvantages:

• Limited customization of surveys
• Very limited campaigns on all plans except Enterprise
• Poor customer service

How much does Promoter.io cost? Promoter.io costs $100/m for the starter plan, which gets you 10,000 surveys. Plans go up from there to the Enterprise plan, which costs $225/m for 100,000 surveys per month. There is a Free plan with limited features and a free trial for paid plans.

Overall: Promoter is best for companies new to user experience that need something simple and elegant and who don’t need more sophisticated customization or multiple simultaneous campaigns.

Client Heartbeat

Client Heartbeat is a customer service satisfaction survey tool that’s based on NPS score. It distinguishes itself by being easier-to-use and providing more useful analytics like seeing how clients scores change over time. It also allows you to easily see reasons for unhappy customers. Key features include widgets to easily display testimonials on your website, alerts when a customer is at risk of churning, and data on industry benchmarks.

Advantages:

• Allows you to track your NPS score across time in real time
• Provides benchmarks for NPS scores in several industries so you can get a sense of how you compare to your competitors
• Enables recurring surveys and reminders for when surveys are due

Disadvantages:

• It’s pricey for what it does
• Few advanced features
• Poor support

How much does Client Heartbeat cost? Client Heartbeat plans start with the starter “Basic” plan for $29 which lets you send unlimited surveys to 50 contacts. Plans go up to the “Enterprise” plan, which lets you send surveys to 10,000 contacts. There is a 21-day free trial.

Overall: Client Heartbeat is great for small businesses that want to create customized surveys and track client satisfaction.

Nicereply

Nicereply distinguishes itself by allowing you to append surveys to your marketing emails, so you’re not overwhelming your customer’s inbox. It also allows you to keep track of customers' responses even if they don’t finish the survey. Key features include in-signature email surveys, easy survey customization, and templates for CSAT and CES surveys in addition to NPS.

Advantages:

• An easy-to-use, lightweight option to quickly get customer feedback
• In-signature emails allow greater response rates
• Solid data reporting dashboards and visualizations

Disadvantages:

• While you can customize questions, you can’t customize the rating systems used
• Doesn’t prevent customers from sending multiple negative ratings of the same agent
• Don’t allow you to pull data from a CSV
• Data and reports aren’t always accurate

How much does Nice Reply cost? Nice Reply has a starter “Mini” plan for $39/m that gets you 100 responses. It goes up to the premium “Business” plan, which is $239/m and gets you 2,500 responses.

Overall: Nice Reply is especially strong for companies that need a lightweight, email-based way to get a quick sense of customer experience and satisfaction.

Note:* Savio helps you centralize, organize, and prioritize product feedback from your GTM team, by integrating with Slack, HubSpot, Intercom, Zendesk, SFDC, Help Scout, and more. *Learn more about Savio.

Best General Survey Software

These are the best platforms for users looking to obtain client feedback about more than just loyalty.

Survicate

Survicate is a survey software application aimed at helping users obtain useful customer insights. Survicate does have survey templates for NPS score, but they offer a number of other templates besides that as well. Key features include the ability to send surveys via several channels, a centralized feedback hub, and integration with Intercom.

Advantages:

• Multiple channels available, including web surveys, email, mobile, web app, chat, and through a feedback hub
• Allows you to build user profiles to get a sense of how groups of clients feel about your brand or product
• Great customization and flexibility in survey setup

Disadvantages:

• You provide your credit card information for free trials, and there’s no warning when you’re moved to a paid plan
• Basic plans don’t have access to data export features
• You’re not able to segment customers based on key attributes like MRR

How much does Survicate cost? Survicate plans start at the “Essential” plan, which costs $89/m for 1,000 survey responses. Plans go up to the premium “Ultimate” plan, which costs $419/m for 50,000 survey responses. There is a free plan and free trials of the paid plans.

Overall: Survicate is for the company that wants a simple, easy to run survey option on several different channels.

Refiner.io

Refiner.io is a survey software platform for customer feedback and user research. It distinguishes itself with its powerful data segmentation, the ability to easily export user data to your favourite data analysis platform, and automate responses. Key features include great-looking widgets, advanced trigger options for user targeting and survey timing, and sophisticated branching logic.

Advantages:

• Supports various kinds of surveys from quick and dirty to more advanced
• Simple but powerful with great user experience
• Good reporting

Disadvantages:

• Surveys are limited to use in your app; other channels, like email, aren’t supported
• Limited integrations
• Limited reporting

How much does Refiner.io cost? The starting price is $39/m for the “Essentials” plan, which gets you up to 1,000 survey responses. The premium “Growth” plan is $89/m, which gets you up to 5,000 responses. There’s also a custom “Enterprise” option as well as a free plan and a free trial for each paid option.

Overall: Refiner.io is best for SaaS companies looking to find out what their users think while they’re using the software.

UserPilot

UserPilot unlocks opportunities for growth by helping a company understand its user’s experience at every stage of their journey. While it supports NPS surveys, it’s real distinguishing feature is capturing how users interact with software. Key features include customer nudges and reminders, its powerful in-product experimentation, and user sentiment analysis.

Advantages:

• Doesn’t require advanced coding to implement
• Allows targeting users with nudges to engage them at the right time
• Easy tracking of success on various goal metrics
• Fully customizable surveys

Disadvantages:

• It can be confusing to set-up and take some time to learn
• Some users have complained of significant glitches

How much does UserPilot cost? UserPilot’s starting price is $249/m for the “Growth” plan, which gives you 20 seats. Their premium “Enterprise” plan is $749/m and gets you unlimited seats and more features. There’s also a free 14-day trial.

Overall: UserPilot is for the SaaS company that needs a detailed understanding of how their customers use their software with robust, sophisticated data analysis tools—and doesn’t mind paying extra for it.

SurveyMonkey

SurveyMonkey is one of the leading survey software platforms and is also one of the most flexible. It’s used in a number of different industries and verticals. SurveyMonkey distinguishes itself by providing an intuitive platform with easy-to-setup surveys, powerful skip logic, branching, and more. Key features include sentiment analysis of text data, extensive integrations, and more specialized products for particular uses like user experience monitoring.

Advantages:

• Easy to use and get started with hundreds of templates
• Powerful A/B testing and piping on more advanced plans

Disadvantages:

• Analytics are limited
• Poor customer support
• Difficult to use automations
• Expensive if you want all the features

How much does SurveyMonkey cost? SurveyMonkey’s US site shows that the starting “Team Advantage” price is $25/m per user. For more functionality, they also offer a premium “Team Premier” price of $75/m per user. There’s also an Enterprise option that has a custom price.

But SurveyMonkey prices shift depending on which version of the website you’re using. On the Brazil site, for example, the starting price is the equivalent of $12.23/m per user—about half of the US price. So your costs may depend on where you’re located.

Overall: SurveyMonkey is popular and powerful, but expensive if you want its most powerful features. It’s best for Enterprise clients that don’t mind the higher price tag.

Typeform

Type Form is an elegant and powerful option for surveys and webforms. They distinguish themselves by their sleek, one-question-at-a-time design that leads to better engagement and response rates than many of their competitors. Key features include a vast library of well-designed templates, easy sharing and embedding, and integration with other popular tools.

Advantages:

• Easy-to-use with beautiful design that looks good on any device
• Powerful question logic that eliminates irrelevant questions
• Enables segmentation to qualify leads into your CRM

Disadvantages:

• Limited flexibility in the design of forms and options
• Limited reporting
• Not great for consistently monitoring customer sentiment or user experience although it can be easily integrated into feature request tracking software.

How much does Typeform cost? Typeform’s entry price is $35/m for the “Essentials” plan, which gets you 1,000 responses. Plans go up to the $70/m “Premium” plan, which gets you 10,000 responses per month. There are discounts available for students, teachers, and NGOs. There’s also a free plan with limited features.

Overall: Typeform is for the design-minded company that wants to look great with effective web forms and surveys.

Zonka

Zonka is a survey app that specializes in maximizing user feedback rates. It supports the NPS framework, although it can be used to create a number of different kinds of surveys. Zonka distinguishes itself from the others by supporting several channels for surveys including email, QR code, embed link, web popup, and even SMS. They also support offline surveys at kiosks and on tablets. Key features include support for 30+ languages, API and webhook integrations, real-time reporting and alerts, and powerful skip logic and branching.

Advantages:

• Close the loop features allows you to contact customers when you deliver on their feedback
• Advanced filters and built-in analytics tools
• Word and text analysis for greater insights

Disadvantages:

• Lacks flexibility in reporting
• Not all channels are available on all plans

How much does Zonka cost? Zonka’s starter “Essentials” plan is $24/m and gets you 1,000 email sends. Plans go up to the “Enterprise” plan for $429/m and gives you 150,000 email sends.

Overall: Zonka is ideal for the company that needs to gather customer feedback from a number of channels including in-person and via text.

Landbot

Landbot is a chatbot builder; it lets you automatically qualify and convert leads from your website. The chatbot has several built-in features for creating and delivering surveys, including those aimed at measuring customer satisfaction. Key features include memorable and engaging surveys, integrations on websites as well as in messenger applications like WhatsApp, and customization with easy-to-use conditional logic.

Advantages:

• Engages customers and gets better response rates
• Easy to set up with an intuitive interface
• Powerful logic allows you to build complex conversations

Disadvantages:

• Chatbot is only available in English
• Doesn’t allow you to connect a customer service representative to the chat function
• Doesn’t let you easily segment customers based on important attributes like MRR

How much does Landbot cost? The entry price is €30/m for the “Starter” plan, which gets you the 100 chats and one seat. The premium “Professional” plan starts at €80/m and gets you 100 chats, one seat and more features. There’s also a custom “Business” plan. You can try the product for free in a sandbox, and there are also free trials of each of the plans.

Overall: Landbot is ideal for companies who primarily do online customer service and who are looking for creative and memorable ways to interact with their audience.

SurveySparrow

SurveySparrow is a multi-channel customer experience survey tool that turns surveys into conversations. SurveySparrow offers a wide variety of survey delivery methods including QR code, email, embedded link, SMS, and even offline options. Their key features include recurring surveys, a chat-based style form that increases respondents, video surveys, and an API. They even let you accept payments.

Advantages:

• This is a powerful and very flexible survey platform
• The conversational style makes it easier to connect with and engage your customers
• It has beautifully designed templates

Disadvantages:

• Lacks some email features marketers need
• Limited audience segmentation
• May require developers to set up and use properly

How much does SurveySparrow cost? Personal plans start at $19/m for 1,000 survey responses. Business plans start at $449/m which gets you 100,000 responses. There’s a free personal plan and there are free trials of premium plans.

Overall: SurveySparrow is a great, powerful survey option, best suited for larger companies that are focused on understanding their customers using a variety of channels.

Google Forms

Google Forms is a popular and robust survey and webform service by Google. It’s an easy way to collect and organize information. It’s a popular tool for individuals, and Google’s business workspace comes with some extra features, including increased security.

Advantages:

• Very easy to build surveys
• Allows questionnaires to be shared with a simple link
• It’s free or built into your business’ Google Workspace

Disadvantages:

• Relatively low response rates compared to other tools
• Limited data reporting options
• Limited ability to customize look-and-feel
• Limited channels

How much does Google Forms cost? Google Forms is free with your personal Google account. To purchase Google Workspace, plans start at $6/m per user and go up to $18/m per user for the “Business Plus” plan.

Overall: Google forms is the low-cost, light-weight, and super accessible option for those who just need to send basic surveys.

Product Feedback Management Tools

Sometimes, customer feedback surveys just don’t cut it. You need a way to organize feedback and turn it into a task or suggestion for a feature. You may need to integrate those features requests into your product roadmap software. These product feedback management tools each let you do just that.

Savio

Savio is a powerful, well-designed tool that lets you easily collect customer feedback from the tools your team already uses: Intercom, Help Scout, Zapier, Slack, and even email. Your feedback gets collected in one place and organized by customer attributes so you not only know what customers are asking for, but also which customers are asking for it. Key features include alerting your customers when you build the feature they asked for (“closing the loop”), integrations with a ton of tools, and powerful filtering so you can build for the customer segments you care about.

Advantages:

• Super easy to send feedback to Savio from any tool or system you’re currently using
• Easy to share feedback with your team so you’re all on the same page
• Easy to close the loop with customers in a few clicks
• Voting boards let your customers vote for the feature they want you to build next

Disadvantages:

• Doesn’t have a roadmap feature to share with your internal teams
• No public-facing roadmap

How much does Savio cost? Savio’s Essential plan costs $39/m for the first admin seat, and $29/m for additional seats. It’s $79/m for the Professional plan ($39/m for additional seats) and then there’s a Business plan with a custom price if you need top-end features for larger teams. There is also a free 14-day trial of both plans.

Overall: Savio is ideal for anyone who wants to be able to easily see how many requests there are for a given feature, and who requested them. It’s a lightweight, but powerful way to draw insights about your customers and steer growth.

Aha!

Aha! is a roadmap planning and management tool that lets you organize your product build and set your strategy. Their Roadmaps product gives you an effective and visual way to plan your product build. The “Ideas” product enables you to crowdsource feedback and engage your customers. Key features include feature voting, capturing feedback within the app, and feature prioritization.

Advantages:

• It’s comprehensive, covering virtually all stages of the product’s development
• Integrates feedback collection with a product planning tool
• There’s an “idea portal” where you can store product ideas that aren’t necessarily attached to feedback

Disadvantages:

• It’s not easy to pipe in feedback from other tools like Intercom or Help Scout
• You aren’t able to segment and filter feedback based on customer attributes
• Not easy to tell your customers when you build a feature they requested
• Doesn’t have a clear feedback triage process

How much does Aha! Cost? Aha! price starts at $59/m per user for the basic features. Plans go up to the “Enterprise +” level, which costs $149/m per user for more features. There is also a heavily discounted plan for startups that qualify.

Overall: Aha! is great for the company that needs a comprehensive product management tool that includes some, albeit limited, customer feedback functionality.

Productboard

Productboard aims to help you make product development more customer-centric. It does that by putting customer feedback into a single place and helping you identify trends. Its key features are feedback capture from email and other tools, a feature prioritization framework, and roadmap templates.

Advantages:

• Takes you all the way from customer feedback to roadmap planning
• Easy to share with other teams

Disadvantages:

• Doesn’t have customer attributes, so you can’t sort or filter to find out what your most valuable customers need
• Missing some key integrations, like Help Scout
• You can’t track feature requests via API
• No way to easily close the loop with your customers

Read more: Save $6,000 Every Year with These 14 Productboard Alternatives

How much does Productboard cost? Plans start at $20/m per user for the “Essentials” plan. For the full experience with all the features, you’re looking at $100/m per user for the “Scale” plan. There’s also a custom Enterprise plan and a free trial.

Overall: Productboard is a useful product management tool with some basic customer feedback functionality.

Read more: Productboard vs ProdPad

Canny

Canny uses a product voting board to capture customer feedback. You can attach their name to a customer profile to be able to understand which of your customers are asking for a given feature. Key features include a feature voting board, the ability to segment based on some customer attributes, and a roadmap view to share with customers.

Advantages:

• Clean and intuitive interface
• Segment feedback based on several customer attributes
• There’s a customer-facing roadmap that shows what you’re planning to build next

Disadvantages:

• Misses some key customer attributes, like where in the customer journey they are (active, churned, prospect, lost deal, etc.)
• Limited integrations make it difficult to add feedback from many tools like Help Scout, Slack, Zapier, and email
• Unpredictable pricing that’s based on the number of people that vote on your board (a person who voted a year ago still counts in the users you have to pay for)

How much does Canny cost? Canny starts at $50/m for 100 tracked users in the “Starter” plan. The “Growth” plan is $200/m for 1,000 tracked users. There’s also a custom “Business” plan and discounts available for some qualified companies.

Read more: 13 Canny Alternatives for Sophisticated Customer Feedback Management

Overall: Canny is great for getting a general picture of the most popular features your users would like to see.

Pendo

Pendo is a customer experience solution platform. Their software does everything from onboarding new users, to increasing engagement with features, to providing support, to collecting feedback. Key features include in-app communication with users, sentiment analysis to understand how users are feeling, and customer feedback collection.

Advantages:

• Allows you to identify your top users
• Customized dashboards for analytics
• Analytics are easy to understand

Disadvantages:

• Limited segmentation of customers
• Not easy to message individuals for more information or to close the loop
• It’s pricey

How much does Pendo.io cost? Pendo’s prices aren’t listed on their website. With some digging, we found that companies have paid between $2,000 and $12,000 a year and have been quoted up to $30,000. Those pricing levels likely differ substantially in terms of the available features and users—get in touch with them for a quote specific to your situation. There’s also a free plan for individuals.

Overall: Pendo is a comprehensive—but expensive—platform for customer experience and project management probably best suited to large enterprises.

Feature Upvote

Feature Upvote lets you gather feedback and feature requests and pipe it into a single, centralized location. Users can then vote on what they think are the most important features to them. One key feature of Feature Upvote is the ability to mark features as under consideration, planned, or built; voters don’t need to sign up or log in; and support for 10 languages.

Advantages:

• Lightweight, easy to use tool
• Users don’t need to log in to use it which increases engagement
• Tells you what features are most popular among your users

Disadvantages:

• Doesn’t let you segment by customer attributes or demographic to tell you what your most valuable customers want
• Doesn’t let you close the loop when you build a feature
• Limited analytics and reporting

How much does Feature Upvote cost? Feature Upvote starts at $79/m per board. There’s also a custom Enterprise option and a free trial available. There are also discounts for charities, non-profits, and for bootstrapped companies.

Read more: 10 Feature Upvote Alternatives for More Sophisticated Customer Feedback Management

Overall: Feature Upvote is a lightweight tool that’s great for providing a high level view of which features are most popular.

Roadmap

Roadmap makes it easy to collect feedback, share it with your team, and then use it to optimize your product development. It allows you to create beautiful graphic roadmaps that you can share with your users. Key features include allowing users to vote for their favourite features, closing the loop, and integrations to several feedback channels like Intercom, Slack, and Zendesk.

Advantages:

• Let users vote on their favourite features
• Easily share your roadmap publicly

Disadvantages:

• Doesn’t allow you to segment or filter your feature request by attribute
• Limited analytics
• Limited reporting

How much does Roadmap cost? The Roadmap “Starter” plan is available for $19/m per user seat for one product. Plans increase all the way up to the “Enterprise” plan at $79/m per user seat. There are free trials available for each plan.

Overall: Roadmap merges a solid feedback collection system with a product roadmap visualization tool. It’s great for companies that need a simple tool and don’t need complex analytics.

Loop

Loop sells itself as the visual customer feedback tool because it integrates a screenshot plugin directly to your website together with an embeddable forum where users can submit and vote on feedback. It aims to help you drive strategic product decisions and an easy way to catch bugs. Key features include a screenshot tool, a user forum that enables ranking of feature importance, and a close the loop feature.

Advantages:

• It’s easy to show your users what you’re working on by updating the public status of various features
• You can close the loop with customers in just a few clicks
• Screenshots let your customers clearly identify bugs and provide more specific feedback

Disadvantages:

• The filtering and segmentation is limited and doesn’t allow you to sort by MRR or other important customer attributes
• Integrations are limited to Slack and Jira

How much does Loop cost? The “Premium” plan is $39 per month which gets you 100 pieces of feedback. There’s also a custom “Enterprise” plan as well as a solid free “Starter” plan.

Overall: Loop is a solid, lightweight voting board that has some nice extra features like screenshots.

UserVoice

UserVoice is one of the big players in the customer feedback software space. But their product is surprisingly simple: it consists of a simple forum where users can rate the features that they would like to see. UserVoice then provides a high-level view of the most popular features together with an estimation of the ROI based on those requests. Key features include feedback capture in several integrated apps like Slack, Salesforce, and Zendesk as well as a product roadmap you can share with your team and customers.

Advantages:

• It lets you keep all your feature requests in a single forum
• You can segment feedback by customer MRR, plan, and more
• A public voting portal allows users to agree with others’ requests

Disadvantages:

• You can’t try before you buy—and it’s expensive.
• Limited native integrations
• No triage process where you ensure the feedback is useful and that you have enough information from the customer

How much does UserVoice cost? : UserVoice’s pricing starts at $799/m for very basic features. There’s a middle plan for $999/m, and premium plan for $1,499 per month. There’s also an Enterprise plan, and you can add on microsurveys, unlimited responses, and unlimited seats for an extra $199 per month. Learn more about Uservoice pricing here.

Read more: 13 UserVoice Competitors that Will Save Your SaaS Startup $17,000 a Year

Overall: UserVoice is a very expensive customer feedback solution with limited features. It’s best for large Enterprises that have simple needs and don’t mind the price tag.

FAQs

What is the best NPS survey tool for small businesses?

For small businesses, tools like Client Heartbeat and Nicereply offer affordable pricing and essential features.

How often should I conduct NPS surveys?

Conduct NPS surveys regularly, such as quarterly or after significant customer interactions, to track changes and trends.

Can NPS surveys be customized?

Yes, most NPS survey tools offer customization options for questions, design, and distribution channels.

What should I do with the feedback from NPS surveys?

Use the feedback to identify strengths and weaknesses in your product or service and implement changes to improve customer satisfaction.

Are there free NPS survey tools available?

Yes, several tools like Delighted and Wootric offer free plans with limited features.

How do I choose between different NPS survey tools?

Consider factors such as pricing, features, integration capabilities, and customer support to choose the tool that best fits your business needs.

Note: Savio helps you centralize, organize, and prioritize product feedback from your GTM team, by integrating with Slack, HubSpot, Intercom, Zendesk, SFDC, Help Scout, and more. Learn more about Savio.

Last Updated: February 23 2022

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